Your Privacy

We take your privacy seriously. Please read the following to find out how your information will be used.

This policy covers how 81 miles, LLC (the creators of LetterPop!) treats your personal information that it collects and receives on LetterPop and its affiliate sites. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

Note: This policy does not apply to the practices of companies that 81 Miles does not own or control, or to people that 81 Miles does not employ or manage.

General notes

Information you share with us is used for 81 miles business purposes only. We do not sell your personal information to other companies. This notice tells you what information we collect, steps we take to protect and secure it, how we use and share information, and finally, how you can contact us with questions or concerns.

  • 81 miles collects personal information when you register with LetterPop!, when you use the tools at LetterPop! and when you visit

  • When you register we ask for information such as your name and email address. You may also decide to enter personal information for billing purposes or to create a LetterPop! profile with information such as your address, website name, interests and birthday.

  • If you purchase a subscription to LetterPop! we may also ask for your billing address and credit card information. Once you register and sign in to our services, you are not anonymous to us.

  • LetterPop! automatically receives and records information from your browser, including your IP address, LetterPop! cookie information and the pages you visit.

  • 81 miles may, at its discretion, use this information for the following general purposes: to make offers of upgrades, products and services for sale by us or our affiliates, to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Information Sharing and Disclosure

81 Miles does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services that we endorse, or under the following circumstances:

  • We do not share your information with unrelated third parties for their direct marketing purposes. However, 81 Miles may send promotional emails to you, and may run display targeted advertisements based on personally non-identifiable information (such as browser type and IP address) and/or personal information.

  • 81 Miles may use or share your personal information where it is necessary to complete a transaction, to operate or improve its products and services, to do something that you have asked us to do, or tell you of products and services that we think may be of interest.

  • When you are contacted with an offer or service based on information you have shared with 81 Miles, we will do our best to provide you with an opportunity to opt-out of receiving such further communications at the time you are contacted, however, in connection with any of our paid products and services (i.e., products or services that you use for a fee), we reserve the right to send you certain communications relating to those products and services, such as service announcements, and administrative messages, that are considered part of your LetterPop! account, without offering you the opportunity to opt-out of receiving them.

  • When you register can create a profile on LetterPop!, 81 Miles also collects user-submitted profile information, including additional contact information, location, biographical information and photos. This additional profile information will assist other users in finding and communicating with you. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

  • 81 Miles collects user-submitted account information such as name and email address to identify users and send notifications related to the use of the service.

81 miles may use personally identifiable information about you under the following circumstances:

  • In the course of operating our business it may be necessary or appropriate for us to provide access to your personal information to others such as our service providers, contractors and select vendors so that we can operate 81 Miles and other related entities. Where practical, we seek to obtain confidentiality agreements that are consistent with this policy and that limit others' use or disclosure of the information you have shared.

  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;

  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of 81 Miles' terms of use, or as otherwise required by law.

  • We transfer information about you if 81 Miles is acquired by or merged with another company. In this event, 81 Miles will notify you before information about you is transferred and becomes subject to a different privacy policy.

  • LetterPop! may display targeted advertisements based on personal information.


A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site's computers and stored on your computer's hard drive.

  • 81 Miles may set and access cookies on your computer.

  • If you reject all cookies, you may not be able to use LetterPop!'s services or products that require you to "sign in" and you may not be able to take full advantage of its offerings.

IP Address

81 Miles may occasionally obtain IP addresse(s) from its users. IP addresses, browser and session information may be used for various purposes, including to:

  • Diagnose and prevent service or technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.

  • Estimate the total number of users visiting 81 Miles web sites from specific geographical regions.

  • Monitor and prevent fraud and abuse.

  • Provide more relevant advertisements to you.

Changes to this Privacy Policy

81 Miles may revise, modify or update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your particular LetterPop! account or by placing a prominent notice on our site.

Confidentiality and Security

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make efforts to ensure security on our systems.

If 81 Miles learns of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using LetterPop! or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of those sites, products and services.

Changing your Preferences and Personal Information

You can edit your account information with LetterPop! at any time. Most personal information you provide is entirely optional.

You can delete your account by sending an email to; however, please note that some personal information, may remain in our records to the extent necessary to ensure consistency within our system and protect our legal interests or document compliance with regulatory requirements.

Contacting 81 Miles

If you have a privacy concern, or questions about this policy, you can email us at You can write to our postal mail address:

81 Miles, LLC
P.O. Box 1416
San Diego, CA 92038
Attention: Privacy Officer

Effective Date: November 1st, 2006
81 Miles, LLC. All rights reserved.